a(MUSE.) - Responsive Website Upgrade
Project Overview
Capturing imagination, Innovation, Style

Anyone who knows Hari Cameron would rightly guess that the website for a(MUSE), his restaurant in Rehoboth Beach would have to match this high-energy chef/entrepreneur’s imagination and style. Of course all restaurant website still must deliver practical functions such as a menu, ease of updating, the ability to take reservations and full functionality on mobile devices. Unsurprisingly, Chef Cameron is active on social media so integrating Facebook and Twitter into the site was also a priority. Attractive presentations of his imaginative offerings is central to the a(MUSE) image, so large colorful photographs also play an important part on the website.

“I’ve used Fine Line multiple times over the years on different projects and every time it’s been a sure pleasure to work with them. They set a standard of excellence which helps me as a business owner communicate my message. Everybody in the organization is professional. Every time we had an issue we would email them and they responded quickly and addressed it thoroughly and effectively."
- Chef Hari Cameron

Launched:
Client: a(MUSE.)
Industry: Restaurants, Tourism & Travel
Location: Rehoboth Beach, Delaware
Goal: Sophisticated Function Behind Attractive New Restaurant Website

Chef Hari Cameron had successfully worked with Fine Line in the past and appreciated their ability to deliver a technically powerful and reliable website with creative touches that would communicate his new restaurant’s unique style. a(MUSE) required a site that could be quickly and easily updated on a daily basis and interact with guests making a reservation. Mobile compatibility was essential because much of the restaurant’s traffic comes from smartphones. As with any commercial sites, it was crucial that a(MUSE) achieved top search rankings because the restaurant industry is highly competitive. Hari is active on both Facebook and Twitter so the site had to be well integrated with social media.

Goal: Sophisticated Function Behind Attractive New Restaurant Website
Solution: Close Collaboration with Creative Client

a(MUSE) rolled out with unique culinary offerings presented artistically to generate excitement among Rehoboth Beach visitors and regulars. To communicate its novel style to visitors Fine Line worked closely with its imaginative owner to develop a clean, modern web design that reflects the image and ambience of the restaurant. To track the success of its experimental offerings and the site itself we implemented Moz and Google Analytics. Bootstrap and responsive layout practices were employed so the site would display and function well on all devices. OpenTable was used for real-time reservations. For managers, the website was built with a Joomla content management system enabling simple onsite content changes instantly.

Solution: Close Collaboration with Creative Client
Result: a(MUSE) is a Smash Hit for Rehoboth Beach

a(MUSE) has become a popular destination for visitors and residents alike and Fine Line plans to keep it that way. Site traffic continues to grow and our SEO strategies have kept the restaurant popping up high in search engine rankings. The attractive mobile display makes it easy to find and explore on mobile devices, which account for more than half site traffic. OpenTable has proven a popular and simple way to make reservations and the client regularly updates menus and content through the Joomla! CMS.

“I was especially impressed with the way Fine Line captured the feel of a(MUSE) by photographing the walls and using those colors and textures as the wallpaper on the website. It gives people a sense of what our dining room is like. We are very happy with it.”
- Chef Hari Cameron

Result: a(MUSE) is a Smash Hit for Rehoboth Beach