Dewey Beer Company Responsive Website Project
Going Online from Scratch
Early in the roll-out of Dewey Beer Company, its innovative young founders recognized the importance of a strong website to introduce their unique brewery/restaurant to the beach-going crowd. They had plenty of ideas, eight great fresh brewed beers/ales and American traditional food to match.
Their brewpub, kitchen and restaurant is open yet intimate with interior décor as inviting as their golden brews. Fine Line’s job was to create a website that captured that ambience as well as their brand: rustic, simple, and clean. Fortunately, this is what Fine Line’s design department does every day. The brewpub also required a menu that could be easily updated. Our IT staff was tapped to deliver secure public/private networks enabling customers to access high-speed internet while staff conducted restaurant business. Fine Line also set up their computerized point of service (POS) terminal so they could get paid. In many ways, Dewey Beer Company was the complete client, taking advantage of almost all of Fine Line’s many professional services.
Dewey Beer Company reached out to Fine Line while they were still developing their brand. The creative team behind their new 110-seat brewpub in Dewey Beach had a ton of ideas and knew the "feel" they wanted, but didn’t know how to visually capture it and move it online. They also needed a complete set of restaurant web services from the ability to easily update their menu to a POS terminal for accepting credit cards.
Fine Line worked closely with the founders to create an aesthetically pleasing website, from efficient code for snappy response and search engine recognition down to font selection. Our content management system (CMS) enables them to easily edit their menu and even create printed copies for use in the restaurant.
While a restaurant must maintain an attractive image, it also has to conduct business. Our professional IT staff set up secure high-speeed networks – one public so customers could tweet to friends how much fun they were having and a private one for restaurant business – including the POS system for computerized payment.
The Dewey Beer Co. website has developed a solid online following and will continues to grow in popularity. We are pleased to have played a role in their launch and look forward to assisting them as they grow.