Farmer Girl Exotic Gardens - Responsive Website Project
Project Overview

Farmer Girl Exotic Gardens has a long history here in Rehoboth Beach, DE. After over fifty years of business, their old website was ready for an upgrade. Owner Mary Rash wanted a new, fresh and modern look to match her mature business. The bright vibrant colors of the new website mimic her beautiful birds that she keeps and sells in the shop while the new content describes Farmer Girl’s long held traditions.

Launched:
Client: Farmer Girl Exotic Gardens
Industry: Retail
Location: Rehoboth Beach, DE
Goal: Exotic website for Exotic Gardens

Mary was looking for a place to show off her birds and keep in contact with customers even during the months she closes in the winter. The majority of the previous website was all pictures, so Fine Line created rotating banners to display the photos at the top of the page and a specific photo gallery page. We also worked to write content to inform customers about what Farmer Girl is all about.

Goal: Exotic website for Exotic Gardens
Solution: Custom Design

Mary’s style is very similar to the birds she loves so much. She loves fun and bold colors. We worked hard to make sure that our design was exactly what Mary wanted. We added plenty of fun colors and pictures of her birds, but also added rotating photo banners. The Joomla! based website allows Farmer Girl to update the website as often as she wants.

Solution: Custom Design
Solution: Content writing and SEO

Our content writers worked to create content that fit Mary’s style and appealed to the customer. The light airy charm of the writing reflects the open nature of the shop. Prior to Fine Line, Farmer Girl’s website lacked content other than photos. Now the site has just the right amount of words to match her vibrant photos of the birds and gardens.

Solution: Content writing and SEO
Result: Something different

Through frequent contact, custom design and some personalized content writing, the Fine Line team was able to create a beautiful website for Mary and her longstanding business. She can display her various pictures, advertise her beautiful exotic birds and connect with customers even during the off season. Now this colorful website matches the zany, but captivating, local shop it represents and its equally zany owner.

Result: Something different