Lane Builders - Responsive Website Project
Project Overview

Lane Builders LLC builds custom homes ranging in price from $180,000.00 to $4.5 million so when they wanted to showcase their work online Fine Line was the obvious choice to help them out.

Launched:
Client: Lane Builders
Industry: Construction
Location: Lewes, Delaware
Goal: Develop a site to showcase custom homes

Lane Builders previous site was dated and not very user-friendly. The client needed a way to easily update models, floor-plans and finished galleries so visitors to the site could experience the quality of their work. Lane Builders had a few achievable goals in mind but needed some guidance in how to take it to the next level. The site didn't rank well and had very little traffic causing it to feel bit stagnant.

Goal: Develop a site to showcase custom homes
Solution: Talk about what people are looking for

Fine Line has been working with the client and content writer to build useful content for the new site. People will do there own research before making a decision and if your site has the answers, to most of their questions, they are more likely to contact you. This has lead to ongoing research into what the visitors to the site are actually looking for and writing content targeted towards the audience. Fine Line is monitoring the Search Engine Optimization along with Google Analytics to provide the client with measurable results.

Solution: Talk about what people are looking for
Solution: Make it work everywhere

With tablets and mobile devices rapidly changing the landscape of the internet it has become apparent we are in the post-PC era. Our responsive website design ensures that visitors to the Lane Builders site will get to witness the quality of their work no matter device they are on.

The site is built on Joomla CMS and the Bootstrap framework with custom design added in. Its fast, elegant and works seamlessly.

Solution: Make it work everywhere
Solution: Give the client an easy way to update their content

Fine Line has a talented staff of programmers who build custom components that can do amazing things. Lane Builders uses custom components to manage floor-plans, elevation images, and descriptions for each preplanned home. This gives visitors to the site an easy way to navigate the available models, while keeping it simple for the client to manage.

Solution: Give the client an easy way to update their content
Result: Another Satisfied Client

Lane Builders has become a valued Fine Line customer. We have done everything from website updates and SEO to print materials and presentation slideshows. We have seen a dramatic improvement in site traffic and continue to work closely with the client to make it even better.

Result: Another Satisfied Client