Getting your message out
It has become a cliché, but research continues to confirm that content is indeed king. But to earn that title it must simultaneously do several important jobs. First, content must impress Googlebots crawling the Web evaluating websites. When it is well-written, fresh, original, factually accurate and credible, content is rewarded with a ranking high in Google’s search results. Google’s search criteria are familiar to Fine Line’s journalism-trained content team and provide the guidelines used to create and structure your content.
Ranking high in Google’s search is important, but finding your site is only half the battle. Once visitors arrive on your landing page, design, efficient programming and content (notably headlines) create the all-important first impression. Because we follow the research, Fine Line knows how prospects read your page and what they are looking for. Fine Line content is written, packaged and displayed to satisfy visitors’ initial scan while inviting them to get to know you even better in the text that follows.
Website visitors want quick, clear answers to the questions that brought them to the site. That’s why our headlines are informative, not cute; the text is tight, fact-filled and clear. Once visitors know you can do the job, content can then demonstrate your helpfulness with tips, Q&As, and advice on trends. Our casual, friendly style of writing suggests visitors will have a pleasant experience when they visit your store or use your service. A statement of core values and mission, backed up by testimonials is a powerful way to show that you are trustworthy. Pictures with short profiles of your team boosts employee morale and helps customers appreciate the real people serving them.
The ways in which website content can help your business is limited only by your imagination. And we can help. As a Fine Line client, you have access to our content team for advice, brain-storming or professionally written content itself.