One Site, All Devices
We were among the first to offer businesses in the area sites that work on smartphones, tablets, laptops or Desktop PCs. Since 2014, responsive design has been a Fine Line standard, and all of our sites are built on a proven framework that lets visitors view them no matter what device they're on. This avoids the additional costs of creating and maintaining multiple websites while giving your business universal appeal across all platforms. As consumers migrate from desktop to mobile, our clients go with them.
Not only does Fine Line build websites to accommodate multiple devices, but we also keep clients aware of important changes in this accelerating industry. Responsive Web Design was just a recent example. In early 2015, we alerted our clients to an upcoming change in Google's algorithm which penalized websites that were not optimized for mobile display. Web pundits called it Mobilegeddon and predicted a sharp decline in the mobile search ranking of websites that failed to become mobile friendly by Google's deadline. For a hectic six weeks, the Fine Line team concentrated its skills on conversions and when the changeover occurred, clients who took advantage of our alert and adopted Responsive Web Design found the changeover as uneventful as Y2K. Follow-up research confirmed that companies that were unprepared experienced a marked slump in mobile search rankings.
Responsive Design is typical of the continual advances in Internet technology that Fine Line tracks for its clients. You can rely on us to monitor the industry and advise you whenever advances can improve your website's effectiveness. Stay informed about trends and research into best practices through our periodic client newsletter, the Fine Line blog, and our Facebook page.