Pay-Per-Click is an advertising method used to drive traffic to your website and create exposure across a wide or locally targeted audience.
As website developers, Fine Line has a thorough understanding of how PPC works and when it is appropriate to use. Because businesses are charged each time their ad is clicked, our objective is to generate clicks that will actually lead to inquiries and sales. If PPC ads are not created adequately, you may see a spike in clicks to your website but notice that very few of them result in inquiries or sales. On the other hand, even a well-executed PPC ad can fall flat if it leads to a website that is difficult to navigate or missing information that the user is expecting to see. This is why it is important to make sure your site is healthy before investing in online ads.
Fine Line will review your advertising objectives and assess whether your goals can be achieved through pay-per-click ads, or if an organic search method would be more effective. Often times, optimizing your website for organic search engine ranking can generate higher quality traffic in the long run, resulting in customers that are genuinely interested in your products or services.
Click here to learn more about the importance of SEO and organic ranking.