When people search for your business online, what do they see?
Ideally, search engines, like Google, will display helpful links to your website along with up-to-date information that allows users to easily access what they are looking for. This often includes important information such as location, contact info, hours of operation, map directions, business descriptions, social media links, and online reviews.
At Fine Line, we support our clients by providing them with the knowledge and access to control what search engines have to say about their business. Because Google is the #1 search engine, with 85% of searches filtering through them, our first step is to help optimize your Google Business & Map listings, ensuring that all information is current and all reviews are given a response, either thanking the reviewer, or understanding their concern.
From there, we consult with business owners, upon request, to determine additional ways to boost their online appearance and manage their reputation.
Managing Online Reviews
Do you read online reviews before you purchase an expensive product or reach out for a local service? Of course!
It's no secret that online reviews can be an essential part of the decision-making process for potential customers. Positive reviews often build trust and allow customers to feel confident in their purchase, while negative reviews can lead to hesitancy and even a damaged reputation. This is why it is important to keep a close eye on your online presence, ensuring that you are always aware of how your company is being represented by search engines and business review sites.
We understand that most business owners are busy and do not have the time to check search engines and review sites on a consistent basis in order to keep track of their online reputation. We are here to help! Our marketing coordinator can determine which review websites are relevant to a specific business and create a customized plan of action for managing the information that is shown to the public. This plan typically involves making sure business owners have access to important accounts, such as Google My Business, so that they can quickly reply to reviews, both positive and negative, and update information about their business in real time.
Feel free to send us a message or give us a call if you would like more information about our Reputation Management services.